The Playbook™

Everything you need to stand out, say it right, and sell more.

The Playbook gives your business the insight and sales messaging to help you stand out, say it right, and sell more.

Most small businesses are really good at what they do. The hard part is saying it in a way that helps people quickly understand why they should choose you. The Playbook starts by uncovering what makes your business stand out, then turns that insight into sales messaging you can use on the floor, in the field, and across your feed.

What’s inside The Playbook™
The Playbook™ brings together the insight and sales messaging your business needs to stand out and say it so it sells.

The Stand Out™ Report

We study your market and your competitors to uncover what truly makes your business stand out. The Stand Out Report puts that insight into clear, simple terms so you know what to say and why customers should choose you.

What you get:

• The customers already looking for what you offer

• What the market expects right now

• Where your competitors position themselves

• Your Stand Out Position — the one thing that separates you from everyone else

Social Messaging Post Kit™

Staying visible on social media does not have to be complicated. The Social Messaging Post Kit gives you a simple system to stay consistent without it taking over your schedule.

What you get:

• The Trust • Educate • Sell posting rhythm — three posts, three purposes

• A simple Monday, Wednesday, Friday posting schedule

• Ready-to-use post templates written in your voice

• Captions you can customize and post right away

• Canva templates ready to download and use right away

The Sales Messaging Playbook™

Knowing what makes you stand out is only part of it. You also need the right words when someone asks what you do, what makes you different, or how to get started.

What you get:

• Ready answers to the questions customers ask most

• Clear messaging for in-person conversations, your website, and social media

• Words your whole team can use consistently and confidently

The Message Dashboard™

Your Playbook doesn’t sit on a shelf. The Message Dashboard™ is a private digital resource you can access through a QR code inside your Playbook or save on your phone — available anytime you need content ideas, messaging guidance, or a quick reminder of what makes your business stand out.

What you get:

• Your Stand Out Position — one sentence that defines how you are different

• Sales Conversation Library — ready answers to the questions customers ask most

• Caption Bank — ready-to-use captions for Trust, Educate, and Sell posts

• Hashtag Library — copy-and-paste hashtag groups for every post

• Monthly Post Ideas — so you always know what to post next

Choose the support that fits your business

The Playbook™ — $499

Our best value. The Playbook™ includes everything in The Stand Out™ Report, then goes further with more sales messaging, more social messaging support, and your Message Dashboard™ — so you not only know what makes your business stand out, you have more of the words to say it so it sells.

Includes:

• Learn Your Business Call — a personal Zoom conversation to understand your business, customers, and goals.

• Stand Out Report

• Social Messaging Post Kit

• Sales Messaging Playbook

• Message Dashboard