Built from the sales floor up.

The Sales Floor was built on one enduring question: what words sell.

Its foundation comes from decades spent working where sales are won or lost: on the sales floor itself.

The work began in print advertising, shaping messaging that helped independent and national retailers bring in customers and drive sales. That experience led into executive sales leadership roles within major juvenile-industry manufacturers, where it became clear that success was not just about the product or the marketing. It was also about what happened on the floor when a customer asked real questions, compared competitors, to decide what to buy.

Listening to retail staff and consumers made one thing stand out.

What companies believed made the product stand out was not always the thing that mattered most to the buyer standing in front of it in a sea of competitors.

That is what led to Execbaby®.

Execbaby® grew into the nation’s leading in-store staff training firm for the juvenile industry, partnering with more than 100 brands across more than 150,000 store visits. The work focused on first uncovering what truly made a product stand out at store level and helping staff say it in a way that gave the consumer the reason to choose it.

The Sales Floor was built to bring that same approach to small businesses.

The Sales Floor helps business owners uncover what truly makes them stand out in the market and against competitors, then turns that insight into messaging that sells - on the floor, in the field, and across the feed.

The Sales Floor is a division of Execbaby® U, built on decades of in-store sales experience.