The Sales Floor

Q: What does The Sales Floor do?

The Sales Floor uncovers what makes a business stand out and turns that insight into messaging that sells.

The work looks at the business, the market, competitors, and current presence to identify what should lead when selling - then puts that into words the business can use on the floor, in the field, and across the feed.

Q: What is the Stand Out™ Report?

The Stand Out™ Report uncovers what makes a business stand out by looking at the business itself, the surrounding market, competitors, industry trends, and current social and online presence.

It includes the Stand Out™ Report, your Stand Out™ Position, and the Social Messaging Post Kit™ so you not only understand what should lead when selling, but have words and content support to start using it.

Q: What is The Playbook™?

The Playbook™ includes everything in the Stand Out™ Report, then goes further with more sales messaging, more social messaging support, and the Message Dashboard™.

It turns what makes a business stand out into the words used when selling - in conversation, online, and anywhere the business shows up.

Q: How are the Stand Out™ Report and The Playbook™ different?

Both services begin by uncovering what makes a business stand out.

The Stand Out™ Report includes the insight, your Stand Out™ Position, and the Social Messaging Post Kit™.

The Playbook™ includes all of that, then goes further with more sales messaging, more social messaging support, and the Message Dashboard™.

The difference is not whether insight is included. Both begin there. The difference is how much of the messaging is built out for you.

Q: How do I know which service to choose?

Choose based on how much of the message you want built for you.

If you want to uncover what makes your business stand out and start putting that into words you can use, the Stand Out™ Report is a strong starting point.

If you want the fuller version - with more sales messaging, more social messaging support, and the Message Dashboard™ - The Playbook™ is the better fit.

Q: What types of businesses choose the Stand Out™ Report versus The Playbook™?

Businesses choose based on how much support they want built for them.

The Stand Out™ Report is often chosen by businesses that want to uncover what makes them stand out and begin putting that into messaging they can use.

The Playbook™ is often chosen by businesses that want the fuller version - more sales messaging, more social messaging support, and a Message Dashboard™ they can return to.

The difference is not the type of business. It is how much of the work you want built for you.

Q: How does the process begin?

Once you choose your service and check out, you will receive what you need to schedule your Learn Your Business Call and complete a background form about your business.

The form helps gather the key information needed before the work begins. Please complete as much as you can without worry - we can always fill in anything else during the call.

Q: What is the Learn Your Business Call like?

The Learn Your Business Call is easy, conversational, and focused.

We talk through what you sell, how your business works, what makes your business different, and what you want the work to support. There is nothing formal to prepare, as you will have already provided background information when scheduling.

Q: What happens after the call?

After the call, the work moves forward based on the service you selected.

You will know what to expect and when the work will be delivered.

Q: How long does the work usually take?

The Stand Out™ Report is typically completed within 7 business days.

The Playbook™ is typically completed within 10 business days.

Execbaby® U

Q: What is Execbaby® U?

Execbaby® U provides in-store training support for juvenile product manufacturers selling through retail.

The work happens directly on the sales floor - helping store staff explain products, guide customers, and sell with confidence at the point of sale.

The work is focused primarily in the Northeast U.S., where in-store education plays an important role in the buying experience.

Q: How does Execbaby® U work in practice?

Execbaby® U works with manufacturers to set training goals, retail locations, and timing.

Training may include product education, demos, and sales guidance, along with product and floor display audits to support confident in-store selling.

Q: Do I need Execbaby® U to work with The Sales Floor?

No.

The Sales Floor works with small businesses across many categories. Execbaby® U is specific to juvenile product manufacturers selling through retail.