The Sales Floor

Q: What does The Sales Floor do?

The Sales Floor provides sales insight and messaging for small businesses.

The work identifies what makes a business stand out in its market and puts that into words the business can use when selling—in person, in the field, and online.

Q: What is the Stand Out™ Report?

The Stand Out™ Report looks at the business itself, the surrounding market, competitors, industry trends, and social and online presence to identify what can make the business stand out.

The report identifies what makes the business stand out and what should lead when selling. If messaging is needed, The Playbook™ includes the full Stand Out™ Report and builds the words used when selling.

Q: What is The Playbook™?

The Playbook™ includes the full Stand Out™ Report and turns that insight into the words the business uses when selling.

It provides clear sales language that can be used across conversations, online, and anywhere the business presents itself.

Q: How are the Stand Out™ Report and The Playbook™ different?

Both services begin with insight and uncover selling points.

The Stand Out™ Report identifies those selling points that make the business stand out to provide direction.

The Playbook™ builds those same selling points out in full, so the business has a complete set of sales language ready to use.

The difference is whether you want insight alone, or insight with the words built for you.

Q: How do I know which service to choose?

Choose based on how much support you want created.

If you want to understand what your selling points are and decide how to use them, the Stand Out™ Report is the right fit.

If you want those selling points fully built into organized sales language you can rely on, The Playbook™ is the better choice.

Q: What types of businesses choose the Stand Out™ Report versus The Playbook™?

Businesses choose based on where they are and how they plan to use the work.

The Stand Out™ Report is often chosen by businesses that want to better understand their market, competitors, and selling points before deciding what to build or change.

The Playbook™ is often chosen by businesses that want those selling points fully built out into clear sales language they can use consistently—whether that’s for staff, online, or day-to-day selling conversations.

Both services are used across many types of small businesses. The difference isn’t the type of business—it’s how much of the work you want built for you.

Q: How does the process begin?

Once you select either service and check out, you’ll automatically receive a form to complete with background about your business.

After the form is submitted, you’ll then be invited to schedule a Zoom call at a time that works for you. The call allows us to talk through your business before the work begins.

Q: What is the Zoom call like?

The Zoom call is easy, conversational and focused.

We talk through what you sell, how your business operates, and what you want the work to support. There’s nothing formal to prepare.

Q: What happens after the Zoom call?

After the call, the work moves forward based on the service you selected.

You’ll know what to expect and when the work will be delivered.

Q: How long does the work usually take?

The Stand Out™ Report is typically completed within 7 business days.

The Playbook™ is typically completed within 10 business days.

Execbaby® U

Q: What is Execbaby® U?

Execbaby® U is the in-store training division of Execbaby® U, LLC.

It supports juvenile product manufacturers selling through retail by training store staff directly on the sales floor—how to explain products, guide customers, and sell with confidence at the point of sale.

The work is focused primarily in the Northeast U.S., where stores serve a high-density, high-engagement customer base and in-store education plays a meaningful role in purchase decisions.

Q: How does Execbaby® U work in practice?

Execbaby® U works with manufacturers to set training goals, retail locations, and timing.

Training may include product education, demos, and sales guidance, along with product and floor display audits to support clear, confident in-store selling.

Q: Do I need Execbaby® U to work with The Sales Floor?

No.

The Sales Floor works with small businesses across many categories. Execbaby® U is specific to juvenile product manufacturers selling through retail..