Execbaby® U is the in-store training division of The Sales Floor, focused on helping manufacturers translate product strategy and brand messaging into confident, effective retail conversations.

We work directly with sales associates in live store environments, reinforcing what matters most at the moment a customer is deciding — how a product is explained, demonstrated, and positioned against alternatives. Our approach is practical, human, and grounded in the realities of the sales floor.

Execbaby In-Store focuses in the Northeast — a region with dense retail concentration — allowing for deeper store coverage, stronger retailer relationships, and more consistent in-field execution.

Built for Real Retail Environments

Retail floors are busy, unpredictable, and staffed by people with varying levels of experience. Execbaby In-Store was created to meet those conditions head-on.

Training happens where products are actually sold — not in theory, not in decks, and not removed from the context in which decisions are made. The goal is simple: help sales associates feel excited about training and confident talking about your product, so customers feel confident buying it.

How Execbaby® U Supports Manufacturers

Retail Sales Associate Training

Hands-on, in-store education designed to build confidence, accuracy, and comfort selling your products in real customer interactions.

Product Demonstration & Education

Live demonstrations that help sales staff understand not just what a product does, but why it matters — and how to explain that clearly to shoppers.

New Launch & Assortment Support

Targeted training during new product introductions, line expansions, or assortment changes, ensuring key messages land correctly from day one.

Messaging Reinforcement at Store Level

Reinforcement of brand language and key selling points so messaging stays consistent from strategy to store floor.

Proven Where Products Are Sold

Execbaby® U has supported over 100 manufacturers and all national retailers across a range of product categories, working within real retail conditions — busy floors, varied associate experience, and constant customer interaction.

Our work is shaped by what actually happens in stores, not assumptions about how selling should work.

(Client stories and examples live on the Client Stories page.)

How Execbaby® U Fits Within The Sales Floor

The Sales Floor focuses on uncovering and shaping the words that sell.

Execbaby® U exists to bring those words to life through hands-on training and real-world retail execution.

Together, they ensure that what’s said about a product — and how it’s said — stays aligned from strategy through the sales floor.

Let’s Talk About In-Store Training

If you’re looking for in-store training that supports your brand, your products, and the reality of retail environments, let’s connect.