The Playbook™

$499.00

The Playbook™

The words your business runs on.

The Playbook™ includes everything in The Stand Out™ Report, then goes further with more sales messaging, more social messaging support, and your Message Dashboard™ — so you not only know what makes your business stand out, you have more of the words to say it so it sells.

For small businesses that want to:

• understand why customers choose them

• know exactly what to say when selling in person and online

• move from insight to messaging that can be used on the floor, in the field, and across the feed

What’s Included

Learn Your Business Call

A personal Zoom conversation to understand your business, customers, and goals.

The Stand Out™ Report

Includes:

• Market Snapshot — where you fit and where you can stand apart

• Competitor Snapshot — how others explain what they do and where your business differs

• Social & Online Audit — what you are saying now and what may not be coming through clearly

• Your Stand Out™ Position — the one thing that separates you from everyone else

Social Messaging Post Kit™

Includes:

The Trust • Educate • Sell posting rhythm

• A simple Monday, Wednesday, Friday posting schedule

• Ready-to-use post templates written in your voice

• Captions you can customize and post right away

• Canva templates ready to download and use right away

The Sales Messaging Playbook™

Includes:

• ready answers to the questions customers ask most

• clear messaging for in-person conversations, your website, and social media

• words your whole team can use consistently and confidently

The Message Dashboard™

Includes:

• Your Stand Out™ Position

• Sales Conversation Library

• Caption Bank

• Hashtag Library

• Monthly Post Ideas

Delivered within 10–14 business days.

After checkout, you’ll be prompted to schedule your call and share a few details about your business.

The Playbook™

The words your business runs on.

The Playbook™ includes everything in The Stand Out™ Report, then goes further with more sales messaging, more social messaging support, and your Message Dashboard™ — so you not only know what makes your business stand out, you have more of the words to say it so it sells.

For small businesses that want to:

• understand why customers choose them

• know exactly what to say when selling in person and online

• move from insight to messaging that can be used on the floor, in the field, and across the feed

What’s Included

Learn Your Business Call

A personal Zoom conversation to understand your business, customers, and goals.

The Stand Out™ Report

Includes:

• Market Snapshot — where you fit and where you can stand apart

• Competitor Snapshot — how others explain what they do and where your business differs

• Social & Online Audit — what you are saying now and what may not be coming through clearly

• Your Stand Out™ Position — the one thing that separates you from everyone else

Social Messaging Post Kit™

Includes:

The Trust • Educate • Sell posting rhythm

• A simple Monday, Wednesday, Friday posting schedule

• Ready-to-use post templates written in your voice

• Captions you can customize and post right away

• Canva templates ready to download and use right away

The Sales Messaging Playbook™

Includes:

• ready answers to the questions customers ask most

• clear messaging for in-person conversations, your website, and social media

• words your whole team can use consistently and confidently

The Message Dashboard™

Includes:

• Your Stand Out™ Position

• Sales Conversation Library

• Caption Bank

• Hashtag Library

• Monthly Post Ideas

Delivered within 10–14 business days.

After checkout, you’ll be prompted to schedule your call and share a few details about your business.